Louise PriorLouise Prior

Louise Prior has more than 18 years’ experience in the communications sector, with roles in public relations, journalism, and internal communications.

Career highlights: She has worked as a freelance director-level PR practitioner, Prior PR Ltd, for almost ten years across a number of travel and leisure brands, was in-house as head of travel PR for lastminute.com, was a reporter on the newsdesk at TTG for several years, and launched a group-wide pan-European staff magazine for Thomson Holidays and associated brands after it was acquired by Tui.

Her experience as a journalist, puts her in a unique position as a PR professional. It means she knows what not to do, what questions they’re likely to ask ahead of time, and is able to work quickly, write succinctly, and perform well on short deadlines.

Louise has extensive event management experience, including hosted press trips overseas, large-scale black tie awards events, exclusive dinners for press and clients in private rooms at top restaurants, and one-on-one lunches with top travel editors for her clients.

Brands worked with include: lastminute.com, Cosmos, Holiday Autos, Travel Republic, youtravel.com, Carlson Wagonlit Travel, STA Travel, Bridge the World, freeads.co.uk, Voyage Privé, villarenters.com, Luggage Mule, Qwerty Travel, TTG, Thomson Holidays, Ocean Holidays, Ewbank Auctioneers.


“Louise is one of the travel industry’s friendliest and hardest working PRs. Nothing is ever too much trouble. She can turn round a journalist’s request in no time at all and is a joy to work with. She knows what is, and what is not, relevant for each publication she deals with, and is always at the other end of the phone or email ready – and willing – to help.”
Heather Lowrie, Deputy News Editor/Travel Editor, The Scottish Sun

“If you work in travel and need a PR expert speak to Louise. Quick to get under the skin of your business, she acts as a seamless extension to your team, crafting releases and pitching stories with an unerring understanding of both the target media and the audience. From dealing with consumer and trade press, managing interviews and getting coverage, to working on integrated campaigns, or planning reactive comms; Louise just delivers. And, is there anyone in travel she doesn’t know?”
Elliott Pritchard, Chief Marketing Officer, Travel Republic

“Louise is fantastic at what she does, and was a great support to us before, during and after our Business Travel Journalism Awards. For three consecutive years, she ran the overall nominations process, oversaw the judging process and panel of eight, and wrote host’s script for the event. Her energy is infectious, and she’s efficient, proactive and easy to work with. If you’re looking for PR support, you couldn’t ask for better.”
Carrie-Ann Cooper, Communications Specialist, Carlson Wagonlit Travel

Louise’s contact details:

Tel: 07786 227572

email: louise@priorpr.com

website: www.priorpr.com

Twitter: @louprior