SARAH bolam

Sarah has over 25 years’ experience in Travel PR and founded Sarah Bolam communications in 2010.

 

With exceptional media contacts across the board, from editors, travel editors and writers to trade publications and bloggers, she has particularly strong experience in the luxury sector. Her current clients include specialist tour operators, villa operators, luxury safaris and the Royal Horticultural Society, where she focuses on group travel.

Her combination of in house and agency experience has enabled her to develop an in-depth knowledge of the travel industry, with a commercial edge, along with an expertise of delivering successful campaigns for a wide range of clients.

She has also built up a strong network of contacts across the travel industry – including airlines, hoteliers and tourist boards.

Prior to setting up Sarah Bolam Communications she held a number of in-house roles including Head of PR for Elegant Resorts, Thomas Cook Signature and Cresta and Head of PR at leading long haul tour operator Kuoni Travel. She was at Kuoni for five years, where she was on the Senior Management Team and oversaw a team responsible for media, internal communications, crisis management and filming projects.

Before joining Kuoni, she was a founding director of Synergy, a specialist travel PR and trade representation company. Here she was responsible for the PR division, which she built up from a team of two with an initial client base of Kuoni Travel and Taj Hotels, to a team of 10 – with clients including Club Med, De Vere Hotels, Whatley Manor, Anheuser-Busch Adventure Parks and the Ultimate Travel Company.
Sarah also has experience in crisis management, having overseen the PR and communications at Kuoni during the tsunami and during other incidents ranging from natural disasters and security issues to industrial action.

WORK WITH SARAH

SECOND TO NONE

“Sarah and I have worked together on PR projects for different brands over a period of 10 years. Her down to earth, hard working approach is an asset to us and has proved invaluable. Sarah’s knowledge of the industry and who’s who is second to none and her logical and patient approach (not to mention her sense of humour) make her a great consultant to work with.”

Alison Scott, Group Marketing and Leisure Director, EFR Travel Group

TESTIMONIALS

“I have worked with Sarah for nearly 20 years.. During these years, she was responsible for the PR and promotion of some impressive brands, including Kuoni, Kuoni World Class, Travel Collection, Voyages Jules Verne, Kirker Travel, Journeys of Distinction, Elegant Resorts, Thomas Cook Signature, Thomas Cook Tours and Cresta.

Sarah is pretty unique in my opinion. Personality wise, she fizzes and bubbles enthusiasm and passion for what she does. She’s a very skilled PR professional with outstanding and longterm contacts amongst the UK travel press and industry at large. She has a knack of making everyone feel at ease – her natural warmth and empathy bring out the best in people and she’s a joy to work with… I would entrust any element of PR to Sarah with 110% confidence.”

Sue Biggs, Director General, RHS (Former MD, Kuoni and Director, Thomas Cook)

“Sarah is the complete PR: great contacts, great company, great understanding of what makes a story. In fact you could introduce a new verb… BOLAM [vb tr] To carry off with the utmost skill, efficiency, competence and charm. eg ‘Don’t worry about that trip/coverage/feature. It’s being totally taken care of; I’m having it Bolammed’.”

Ed Grenby, Editor, Sunday Times Travel Magazine

“Sarah and I have worked together on PR projects for different brands over a period of 10 years. Her down to earth, hard working approach is an asset to us and has proved invaluable. Sarah’s knowledge of the industry and who’s who is second to none and her logical and patient approach (not to mention her sense of humour) make her a great consultant to work with.”

Alison Scott, Group Marketing and Leisure Director, EFR Travel Group

Clients

  • Adagio:   The experts in small group, guided holidays with a cultural slant, featuring gentle walking for those who want to explore the world at a relaxed pace. – www.adagio.co.uk
  • Best Served Scandinavia:   Specialist Scandinavian Tour Operator featuring winter and summer programmes across the region.  Choose from wilderness and wildlife experiences to city breaks; ice hotels and igloos to chic boutique hotels and lodges and from train journeys to self drive holidays. – www.best-served.co.uk  
  • Cruise & Walk:  Pioneered over 10 years ago, these carefully planned holidays combine specialist walking itineraries allowing guests to make the most of shore excursions whilst travelling with Fred. Olsen Cruise Lines.  Part of Ramblers Walking Holidays. – www.cruiseandwalk.co.uk
  • Elegant Golf Resorts:  Specialist luxury European and worldwide golfing holidays – designed by golfers. – www.efrtravel.co.uk
  • Luxury Worldwide Collection:  Luxury tour operator featuring a handpicked selection of the finest hotels and resorts throughout Europe, Asia, the Middle East and the Caribbean. – www.lwcholidays.com
  • Ramblers Walking Holidays:  Dedicated walking holidays from the original experts. From coastal ambles to challenging hikes to intrepid mountain hutting, the portfolio offers a superb selection of inspirational itineraries exploring different destinations on foot in the company of likeminded companions, led by trusted leaders. – www.ramblersholidays.co.uk
  • Royal Horticultural Society:  Working with the world’s leading gardening charity to promote group travel to their gardens and flower shows. – www.rhs.org.uk
  • Sanctuary Retreats:  A boutique collection of luxury lodges, safari camps and cruise ships spectacularly located in some of the most stunning locations in the world, offering personal service and unique, luxurious holiday experiences. – www.sanctuaryretreats.com
  • Ski-Lifts and its sister brands Golf-Drives and Sea-Lifts: offer transfers to thousands of resorts in 29 countries, from over 143 airports in destinations ranging from Europe, North Africa and the UAE to North America. – www.ski-lifts.com/
  • Simpson Travel:  A privately owned travel company, specialising in beautiful villas and boutique hotels in Greece, Turkey, Corsica, Italy, France and Mallorca. – www.simpsontravel.com

What are you waiting for?

CONTACT SARAH

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