emma waddell
Emma has almost 30 years’ experience in travel PR and marketing and has worked in-house and agency-side for tour operators, tourist boards, airlines, cruise lines, hotels, industry associations and many more.
She spent 15 years in senior PR and marketing roles for two of the leading travel brands in the UK – First Choice and Thomson (TUI).
While at TUI she managed teams implementing both digital and traditional PR campaigns as well as developing a detailed knowledge of crisis management. Having set up Waddell Communications in 2011 she has worked across numerous travel brands including easyJet holidays, Hurtigruten, Hilton Hotels Corporation and AmaWaterways.
These days she is just as comfortable offering strategic guidance and adapting marketing strategies to incorporate the PR discipline as she is implementing a brand campaign or designing local tactical activity.
She has twice appeared in the PR Week Power Book of the most influential people in the industry.

WORK WITH EMMA


CONSISTENTLY OVER-PERFORMS
“In my role of Head of Marketing at Hurtigruten, I have had the pleasure of working very closely with Emma, as she strategically plans and then executes the breadth of Hurtigruten’s PR activity. Without question, she consistently over-performs. She brings objectivity and always conducts herself professionally; she does so in an engaging manner, the net result being an inherent trust between client and agency, and excellent working relations within the media. She is a genuine asset to any marketing team.”
Richard Adams, Head of Marketing, Hurtigruten UK & Ireland
TESTIMONIALS
Clients
- AmaWaterways – Luxury river cruise lines operating in Europe, Asia and Africa. They offer the highest rated river cruise ships in Europe (according to the Berlitz Guide). Their double-width ship AmaMagna was named one of Time Magazine’s ‘World Greatest Places’. – www.amawaterways.co.uk
- Casa de Campo Resort & Villas – a member of The Leading Hotels of the World – spans 7,000 tropical acres on the southeastern coast of the Dominican Republic. Its facilities include a 370-slip Marina & Yacht Club, Polo & Equestrian Club and the highest ranked golf course in Latin America. – www.casadecampo.com.do
What are you waiting for?
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